Gabrielle Bernstein guides us in valuing our knowledge and experience.  Listen to the KNOWING YOUR WORTH LECTURE podcast to explore asking for the rates you deserve (iTune one).

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Click HERE to listen to podcast from Guru Blueprint Blog above to listen in to Eben Pagan and Joe Feben.

Or watch Eben talk about how turn information into high value products.

This Course (November 1-30, 2010) is highly recommended for all Fastgirls.  Led by Jullien “PurposeFinder” Gordon – Fastgirls Expert and author of The 8 Cylinders of Success – it is the perfect compliment to Be The Expert and fits perfectly with its syllabus and dashboard items.

How’s work working for you?

I know:

  • you’re extremely smart and wondering how could a talented person like you could end up in a job you hate
  • you know you could be making a lot higher contribution and more money
  • you don’t just want a high-paying job, you want time and financial freedom to be with you family and friends
  • the economy is down, yet you want to make more money
  • most career content online is in writing and you’re too busy to read, so we create videos that you can watch or listen to on your iPod
  • now that you’re out of school and nobody is coming to a campus to recruit you, you don’t know exactly where or how to start your career search

CareerChangeChallenge.com is career advice website for career changers, job seeker, college grads, the underemployed, and unemployed to help them navigate any career change or career transition and find new careers.

If you:

  • want to accelerate your career
  • aren’t sure what you want to do with your life
  • hate your current job
  • just quit your job or are unemployed, or
  • need to update your resume, cover letter, and prepare for interviews

you’re in the right place.

We offer daily career change tips and advice via videos, blogs, templates, tools, trainings, and techniques on resume writing, job seeking, interviewing, networking, personal branding, and career visioning. If you hate your job and want to change but don’t know where or how to start, CareerChangeChallenge.com is the best online resource for you.

REGISTER HERE

1. Purpose.
2. Passion.
3. Potential.
4. Presence.
5. Personal.
6. Persistence.
7. Priorities.
8. People.
9. Potent.
10. Positive.

Watch Brand You: Engage Your Brain – a short clip from Tom Peters.

Tom Peters (Author of The Little Big Things: 163 ways to pursue excellence), who is widely credited with almost single-handedly “inventing” the “management guru industry,” now billions of dollars in size, writes, reflects, and then presents about 50 seminars each year, well over half outside the U.S. (In a recent two-week period, he spoke in Korea, Mexico, and Croatia.) Tom estimates that since 1978, when the work on Search began, he’s given well over 2,500 speeches, flown 5,000,000+ miles, spoken before 2,000,000 to 3,000,000 people and presented in 48 states and 63 countries.

This article was first published as How to Promote an Event Using Social Media on OPEN Forum by John Jantsch, Founder of Duct Tape Marketing (Jul 16 2009).

There are dozens of sites and services set-up to help you promote events such as webinars, seminar, workshops, grand openings and product launches. While these tools are indeed online you can get benefit employing them for local offline events as well.

Use MeetUp and create a group surrounding your event – this might turn into something very valuable to do on an ongoing basis and create a nice way for you to build a local community.

Publish your event to some of the bigger online events calendars such as Yahoo’s Upcoming or Eventful. These sites have geography built in and help promote events that are near users.

Create multiple Facebook pages or twitter accounts just for the event and post relevant information by building local followings through twitter search and Facebook Groups.

Do a series of interviews with participants in the event or to tease out bits of content that will be presented. Record these interviews as postcasts and post them on your event pages, submit to iTunes and offer them to others to run on their sites. Just make sure it’s great content.

Upload transcripts from the interviews or slides you intend to present to sites such as DocStocScribd, and Slideshare.

Include quick videos and photos of before, during and after the event and host on YouTube and Flickr for added exposure.

Submit press releases before, during and after the event to sites such as PR Web and PitchEngine.

Cross post as much information from all of this activity to all of your social networking sites such as LinkedIn, Facebook, and twitter as all allow links to videos, audios and photos.

The short-term impact of working a system like this to promote an event or launch is greater exposure and hopefully greater participation, but the long term impact for future events may be the real payoff. As you get better at this kind of social media routine, you’ll find momentum building through search engine traffic too.

(image from podcastingnews.com)

This excerpt taken from The Opportunity of Risk: Innovation from American Express OPEN Forum (Sep 8 2010)

We think that there is little point in entering a new market unless it provides the opportunity to really shake up an industry. Almost all our new ventures come about from our thinking up a product or service that we believe people really want. Then, if our entry has the potential to make waves, we’re going to look at it very closely.

You’ll notice that making a profit hasn’t entered the picture yet. It’s rare for me or the team to consider only the money that can be made. I feel it’s pointless to approach investing with the question, “How can I make lots of money? We must bring in the numbers guys and work out some business plans.” No one will ever agree on exactly how to make money. The consultants will say your idea will work, while the accountants will prove that it cannot.

When it’s time to decide whether or not to go ahead, the decision must come from your heart…pursue your passions, your ideas will be more likely to succeed.

I learned to follow my passions at the beginning of my career, when some friends and I created Student magazine to give a voice to young people who were campaigning to stop the Vietnam War. As for the actual business aspects, such as paying the bills… well, we had to sort that out later. We just hoped that we would sell enough copies to stay afloat and learn the business side as we went along.

READ the full article.

————-

This excerpt is from Branson’s Next Big Bet, published on CNNMoney.com (Oct 2 2006).

What was the first business idea you came up with?
I set up this magazine called Student when I was 16, and I didn’t do it to make money – I did it because I wanted to edit a magazine. There wasn’t a national magazine run by students, for students. I didn’t like the way I was being taught at school. I didn’t like what was going on in the world, and I wanted to put it right.

Of course, a lot of businesses want to reach students, so I funded the magazine by selling advertising. I sold something like $8,000 worth of advertising for the first edition, and that was in 1966. I printed up 50,000 copies, and I didn’t even have to charge for them on the newsstand because my costs were already covered.

So I became a publisher by mistake – well, not quite by mistake, because I wanted to be an editor but I had to make sure the magazine would survive. The point is this: Most businesses fail, so if you’re going to succeed, it has to be about more than making money.

Are you saying entrepreneurs should go into business without the bottom line in mind?
Ideally, since 80 percent of your life is spent working, you should start your business around something that is a passion of yours. If you’re into kite-surfing and you want to become an entrepreneur, do it with kite-surfing.

Look, if you can indulge in your passion, life will be far more interesting than if you’re just working. You’ll work harder at it, and you’ll know more about it. But first you must go out and educate yourself on whatever it is that you’ve decided to do – know more about kite-surfing than anyone else. That’s where the work comes in. But if you’re doing things you’re passionate about, that will come naturally.

Read the full article HERE.

October 17th.  Six Fastgirls are taking on the challenge of submitting a book proposal by the end of Be the Expert (Dec 24, 2010).  With one another’s support they will research the best publishing houses for their work and have a proposal they are proud of to submit.

The six include:
Michelle Wonsley
Autumn Marie
Jasmine Stewart
Aisha Midgette
Syreeta Gates
and
Sallomé Hralima

Be sure to check in on them and offer resources if you have any.

From 7 Steps to Writing for Magazines, for Money! by Tracey Smith (WAHM.com, The Online Magazine for Work-At-Home Moms, 2004)

There are lots of ways to advance [in the writing] business, but I think some fundamental rules apply to those looking to earn a living, or supplement their income, from traditionally published or Internet magazine writing.

I have compiled a list of pointers to get you going. Move one step closer to seeing the money and start working on them today.

Decide on your genre
If you are particularly driven by all matters foodie, consider being a recipe writer and food journalist. Or perhaps a reporter on traditional dishes from the four corners of the earth. Maybe even a critique for restaurants and hotels in your area. There are too many avenues to begin to list them all, but bear in mind there are very few magazines and journals that dont have a recipe in there somewhere and everybody has to eat Choose a subject that rings your bell. One that you have good background knowledge of already will be second nature to start writing about. Once you have made a start writing for money, you will find it is easy to expand to other topics.

Find your angle
Where are you coming from? Are you going to report on the subject or be innovative and tell others about your ideas? Would you prefer something along a fictional line? Maybe Q and A and FAQs is your bag. Dont rule anything out, but get acquainted with a comfortable angle by trying lots of different types of writing on your chosen subject. The more relaxed you are, the better your quality of work will be, because it will flow more naturally.

Research your subject
Once you have a focus, look into that field in great depth. See what is available and topical at the moment, on paper and on the Internet. It will help to know what people are reading and interested in, before you put pen to paper. Do you feel your line of thought has not been covered yet? Perhaps that could be a door of opportunity opening for you. Websites are not difficult to get up and running these days consider setting one up for your chosen subject, with the possibility of an accompanying newsletter. It might pay dividends if you could refer editors to your site to view your style and see examples of your work.

Research the paying markets
Now we come to the fun bit. There are more websites for creative writing and paying and non-paying markets than you can shake a fountain pen at. I will give you one to get you started. Have a look at http://www.writersweekly.com I have been a fan of this site for a long time. You will find invaluable, practical advice here and perhaps catch your first glimpse of paying markets. There are many other sites in the same vein, not perhaps to this standard however and you have to do your homework according to the area you want to work in. Research is, without a doubt, one of the biggest bugbears, but if you are committed to a career in writing, you might as well make it your best friend, because you are going to be doing an awful lot of it!

Writers guidelines
I can imagine the daily frustrations of an editor. Especially when he has taken the time to lay out, in no uncertain terms, the how/why/where and what fors he seeks, in an article for his magazineand yet so many conform to none of the above. For all of the magazines and publications you approach with a view to submitting a piece, there will be writers guidelines. Read them, digest them and carry them out to the letter. Your piece might be amazing, with bells on, but if you dont comply with the subject line or the addressee, it will more than likely end up in the recycle bin! It is a laborious task going through them and doing as you are told, especially when your piece is clearly the hottest thing on the market. Remember, if it were that easy, everybody would be doing it and besides, there has to be some fun in the chase.

Keep track of your work
Once you start hopping around on the Internet, you will see there are numerous opportunities and places to submit a potential piece of work to. Keep a log of your submissions, query letters and published pieces. Create an address book of all the editors, fellow writers and useful contacts you make. Sometimes it is who you know, combined of course with what you know, but a useful contact can give you a good leg-up. Don’t be put off by the response times either. I have absolutely no patience whatsoever – was never born with any – but I don’t bat an eyelid with a “response within 4 months” note in the writer’s guidelines. Make up files that allow you to review what you have sent to whom and keep on top of it.

…And finally
Don’t forget to have a strong signature line and a good mini-bio to submit with your piece. There is no point in somebody reading and enjoying your work, but not being able to find more of the same.

Also, keep at it! It might take months of hard work before you start to see positive results. Remember, a writer must write something every single day, without fail! It keeps your hand in and makes you look at new angles and ways of self-expression. You have to be topical, expressive, interesting and informative. By tracking how many interested parties there are in your articles, you will see where you strengths and weaknesses lie. Build on all the information you receive and focus on becoming sharper and better at the craft.

It is a big old reading world out there, don’t be daunted, be focused, be clever and most of all, have fun!


Aspen Ideas Festival: David Brooks – “Educating the Emotions: A Middle Aged Guy Talks About Engaging Passion” (Jul 2010)

Ideas In Education: David Brooks of the New York Times discusses engaging passion.

Time to get our business card game up!

Visit our friend Bart at Savemor, 25 Flatbush Ave, BK, NY 11217 for a Fastgirls’ Discount (mention Ashley Mui).  They are fast and reliable.

There are MANY ways to get it tight.  But here are some of our favorite examples.

100 Amazing Business Cards – Freelance Review
Most Amazing Business Card Designs – Graphic Mania
42 Awesome Business Card Designs – Reencoded