Archives for category: Coaching

Tom Peters tells us:
Read Wide.
Read Long.
Read Deep.

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1. Purpose.
2. Passion.
3. Potential.
4. Presence.
5. Personal.
6. Persistence.
7. Priorities.
8. People.
9. Potent.
10. Positive.

Watch Brand You: Engage Your Brain – a short clip from Tom Peters.

Tom Peters (Author of The Little Big Things: 163 ways to pursue excellence), who is widely credited with almost single-handedly “inventing” the “management guru industry,” now billions of dollars in size, writes, reflects, and then presents about 50 seminars each year, well over half outside the U.S. (In a recent two-week period, he spoke in Korea, Mexico, and Croatia.) Tom estimates that since 1978, when the work on Search began, he’s given well over 2,500 speeches, flown 5,000,000+ miles, spoken before 2,000,000 to 3,000,000 people and presented in 48 states and 63 countries.

Seth Godin says: “If someone’s gonna watch a video, they’re not gonna watch it because they care about YOU. They’re gonna watch it because they care about ME. They’re not gonna read an e-mail from you; they’re gonna read ME-mail, ‘cuz that’s who they care about.”

Greetings Fastgirls,

Congratulations on successfully advancing to the Fastgirls Challenge: Be The Expert Part I. Keep the celebration to minimum ladies.  The challenge has just begun with 81 days to go.

In Order, to receive access to Be The Expert Part II, you must complete:

2 Letters of Gratitude

Mailed or hand delivered on handwritten letter of gratitude to an expert who has inspired you.

4 Acts of Excellent Customer Service

As the customer, demonstrate four acts of excellent customer.

Periodical read

Read one periodical cover to cover.

Headshots

Have a proof of your professional headshot(s) (jpg or gif).

Business Cards

Have a proof your business card (with expertise and contact information ready for print).

Stand Alone Blog/Website

Created a stand-alone blog/website dedicated to your area of expertise.

10 Blogs (video, written)

Posted 10 written and/or video blogs on your stand alone blog or site.

Strong E-mail Signature

Create a strong email signature that includes pertinent contact information and philosophy/quote.

3 Sentence Bio

Have this bio available for periodical submission.  This bio should be written in third person and identify who you are and what you can provide your client.

NOTES ON ENTREPRENEUR VERSUS EXPERT BIOS

Entrepreneur

Lands customers/clients because they value the brands or institutions you have been affiliated with.

Expert

Gets you hired to share your expertise. This articulate the things that no one else can say (ie founder of Brand, CEO of Brand).

CAREER CHANGE CHALLENGE*

Only 25 seats have been set aside for Fastgirls. For one-time only, the cost of the 30 Day Career Change Challenge will be a symbolic $1 to show that you are committed even though the curriculum is worth hundreds of dollars. Visit http://www.careerchangechallenge.com to reserve your seat.

Tom Peters presents his case for including thoughtfulness in your values statement. Only do so if you believe, as he does, that it is the key to success.

See more videos from Tom Peters by clicking HERE.

This article was originally posted on Seth Godin’s Blog (Sep 13 2010)


There are three stages of preparation. (For a speech, a product, an interview, a sporting event…)

The first I’ll call the beginner stage. This is where you make huge progress as a result of incremental effort.

The second is the novice stage. This is the stage in which incremental effort leads to not so much visible increase in quality.

And the third is the expert stage. Here’s where races are won, conversations are started and sales are made. A huge amount of effort, off limits to most people, earns you just a tiny bit of quality. But it’s enough to get through the Dip and be seen as the obvious winner.

Here’s the myth: The novice stage is useful.

If all you’re going to do is go through the novice stage before you ship, don’t bother. If you’re not prepared to put in the grinding work of the expert stage, just do the beginner stuff and stop screwing around. Make it good enough and ship it and move on.

We diddle around in the novice stage because we’re afraid. We polish (but not too much) and go to meetings (plenty of them) and look for deniability, spending hours and hours instead of shipping. And the product, in the end, is not so much better.

I’m all for expertise. Experts, people who push through and make something stunning–we need more of them. But let’s be honest, if you’re not in the habit of being an expert, it’s unlikely your current mode of operation is going to change that any time soon.

Go, give a speech. Go, start a blog. Go, ship that thing that you’ve been hiding. Begin, begin, begin and then improve. Being a novice is way overrated.