NEWSLETTER
Important guidelines to follow when composing your newsletter.

1. Have a great subject line – make certain it speaks to and captures the audience to whom you are speaking

2. Tell your audience who they are for you

3. Demonstrate a clear purpose when communicating your message

4. Always have another pair of eyes to check review/edit your work before sending a final draft and distributing your work

5. Be sure to include a request in the body of your message

6. Always include contact info (e.g. email address, phone, mail address)

*Have fun, be creative, include your bio, superhero, images, tell them what you believe will be complete by Dec 24, etc.

The website resources:   Google docs- google doc templates for newsletters

campaignmonitor.com

Thank you Autumn Marie!

…Helpful Newsletter Email Marketing Resources and Pricing

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A  Few Choice Notes from The Rock (aka Raquel Wilson):

Five Rules for your ABOUT page:

When someone comes to your site fo the first time, they’re likely to hit ‘about’ or ‘bio’.  Why? Because they want a human, a story and reassurance.

Listed below are some MUST HAVES:

1.  Don’t use meaningless jargon:

Example … is a recognized provider of result-based online and mobile advertising solutions. Dedicated to complete value chain optimization and maximization of ROI for its clients, … is committed to the ongoing mastery of the latest online platforms – and to providing continuously enhanced aggregation and optimization options.

2.  Don’t use a stock photo of someone who isn’t you (if there is a stock photo of you, congratulations). The more photos of you and your team, the better.

3. Make it easy to contact you. Don’t give a contact address or number that doesn’t work.

4.  Be human. Write like you talk and put your name on it. Tell a story, a true one, one that resonates.

(Kelli’s comment: be mindful that writing like you talk has its limits in a professional/public space…use discretion)

5.  Use third party comments and testimonials to establish credibility. Use a lot of them. Make sure they’re both interesting and true.

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